Between 26 February and 1 March, the University of Minho hosted the ENAS Experience themed ‘Event Management: What can we learn from organising large scale events and championships?’ as part of the 2018 Braga City of Sports programme. Over the 3 days of the event, 62 delegates from 28 organisations and 10 different countries were welcomed to a highly engaging and interesting event with a good mix of social and professional content bringing together a very unique group of event managers from all over Europe.
The programme included presentations from key organisations involved in the attribution of large scale events: FISU and EUSA. Besides these informative presentations the event drew on extensive experience in event management from the delegates and several Universities that presented their programme as a best practice including the Unversity of Birmingham, University of Lodz, University of Coimbra, University of Malaga and Surf Club de Viana. The event was concluded with an interactive session on the ins and outs of hosting large events with key strengths, weaknesses, opportunities and threats being identified in a SWOT analysis.
Key strengths your universities could have in hosting large scale international events, as identified by the group, were ‘access to experienced staff’, ‘extensive facilities’ and ‘proximity of venues and accommodation’. As key weaknesses the group identified ‘lacking support and/or financial resources’, ‘insufficiently experienced staff/volunteers’ and ‘lacking facilities’. Key opportunities include: ‘building stakeholder/eternal relationships’, ‘facility development and/or investment’ and ‘staff development’. And finally as key threats, the following elements were listed: ‘lack of participation’, ‘deadlines development and project management not met’ and ‘lack of stakeholder buy-in’.
We hope to see an even larger number of participants join the next ENAS Experience taking place in Tralee between 16 and 19 April 2018. You can find more information here.