On March 28, fan data and experience experts Sportego held their annual conference in Dublin under the theme of fan engagement.
ENAS were represented at the event which featured speakers ranging from media and marketing officials from top football and rugby clubs to Customer Relationship Management (CRM) specialists.
Some of the topics of conversation throughout the day were:
- A look at what is coming in sport and engagement
- Is OTT the future of sport viewing consumption?
- Data, capturing insights and the importance of GDPR…for dummies
- Social media for sportspeople
- Staying relevant
— ENAS (@enas_sport_net) March 28, 2018
Throughout the day, the speakers gave key pieces of advice and insights on how to both build your audience while keeping your current following engaged.
The current social media and technology explosion means that every hour is a working hour for businesses and organisations that hold a presence online.
A key way of doing this is to find an angle, tell it your way and if possible, appeal to the personalities of today’s society.
If you would like further information on the speakers or schedule from the day, contact email@example.com.